Affiliate programs built to grow revenue.
Senior affiliate program management, Performance PR, and creator partnerships for DTC brands and ecommerce retailers that want measurable growth without adding a full-time hire.
$10M+ Annual Program Revenue
13x Peak Program ROAS
10+ Years Managing Programs
30+ Brands Managed
Trusted By Growing Brands And Established Retailers
$10M+
Annual Program Revenue
Consistent growth across affiliate programs and media partnerships
13x
Peak Program ROAS
Measured return on every dollar, efficiency is non-negotiable
10+
Years Managing Programs
Deep industry knowledge across verticals, from DTC to ecommerce
30+
Brands Managed
From launch-stage startups to established retailers
What We Do
Senior affiliate management across the full customer journey
We meet our clients where they are in their affiliate marketing journey. Whether you need top-of-funnel brand awareness or bottom-of-funnel conversion, we build programs that match your business strategy.
Fractional Program Management
The foundation. The flagship. We build and manage affiliate programs that attract high-quality partners, drive consistent revenue, and scale efficiently, without eroding margin or brand equity. Full program architecture, partner recruitment, platform management, and continuous optimization.
Affiliate Strategy and Operations
The full-funnel engine. Strategic affiliate management across the complete funnel, from top-of-funnel awareness through bottom-of-funnel conversion. We match the right affiliate strategy to where your brand is in its growth journey, and evolve the program as you scale.
Performance PR
Press that pays. We recruit high-authority editorial partners, blogs, trade publications, review sites, and round-up outlets, and embed affiliate tracking into every placement. Earned media becomes a measurable revenue channel, not just a brand awareness play.
Creator Partnerships
Social proof that converts. We activate culturally fluent creators across Instagram, TikTok, and YouTube — pairing every campaign with affiliate links, unique promo codes, and mobile-first funnels so creator content drives tracked, attributed revenue, not just impressions.
YouTube Creator Marketing
We partner with YouTube creators who produce evergreen, high-trust content — deep reviews, buyer’s guides, and comparison series — and pair those activations with GEO strategy so your brand gets surfaced by AI assistants and search engines long after the video publishes.
Awareness → Engagement → Consideration → Conversion → Loyalty
Why affiliate deserves active management
Customers rarely move straight from an ad to a purchase. They compare products, read reviews, watch creators, look for proof, and return when they are ready.
A well-managed affiliate program puts your brand inside that decision process and ties each partnership to measurable outcomes. Solomon Advertising connects editorial, creator, and conversion partners in one accountable channel.
“We meet our clients where they are in their affiliate marketing journey.”
Ivan Tijerina, Founder
Case Studies
Programs built for profitable growth
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E-Bike / DTC
Aventon
$10M+
Annual Program Revenue
8x
Program ROAS
2
Years Managed
Full Case Study: AventonLaunched Aventon’s affiliate program and grew it to 16% of annual company revenue, with more than $10M in yearly program revenue and prominent coverage from cycling and lifestyle publishers.
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Cycling / Ecommerce
Jenson USA
$8M+
Annual Program Revenue
13x
Program ROAS
6
Years Managed
Full Case Study: Jenson USAConsolidated two competing affiliate programs, removed low-value overlap, and increased ROAS from 8x to 13x. The program earned AvantLink Merchant of the Year for Most Program Growth in 2016.
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Golf / Ecommerce
Worldwide Golf and GlobalGolf
$5.4M+
Annual Program Revenue
28%
Program Growth
1
Year Managed
Full Case Study: Worldwide Golf and GlobalGolfShifted the partner mix toward editorial and creators. Content partnerships drove 48% of affiliate revenue as traffic grew 35%, conversion rose from 0.68% to 1.24%, and annual program revenue reached $5.4M.
Practical advice from inside the channel
Straightforward guidance on partner strategy, commission structure, Performance PR, and program management from more than a decade of hands-on work.
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Why editorial partnerships outperform paid social for considered purchases
Read More: Why editorial partnerships outperform paid social for considered purchasesFor products people research before buying, a round-up placement compounds for years. A paid social impression lasts a scroll.
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The commission structures that quietly erode your margin
Read More: The commission structures that quietly erode your marginA flat commission rate is the easiest structure to launch and the most expensive one to keep. Here is what to watch as a…
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What is fractional affiliate program management, and is it right for your brand?
Read More: What is fractional affiliate program management, and is it right for your brand?Most brands don’t need a full-time affiliate manager. They need a seasoned expert, part-time. Here’s how the fractional model works and when it makes…
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