Affiliate marketing is an ecosystem, not a single tactic. Solomon Advertising connects program management, publisher outreach, editorial coverage, creator partnerships, and performance reporting into one strategy built around your margins and growth goals.
Fractional Program Management
Senior ownership without a full-time hire.
We launch new affiliate programs and step into existing ones that need stronger ownership. As your fractional program lead, we handle platform setup, commission architecture, partner recruitment, onboarding, promotions, reporting, and the weekly details that keep the channel moving.
You work directly with a senior operator. The program stays aligned with your brand, budget, and internal team, and every recommendation comes back to revenue quality, efficiency, and long-term partner value.
Outcomes:
- New program launch, migration, or restructure
- Partner recruitment and relationship management
- Reporting, commission strategy, and ongoing optimization
Affiliate Strategy and Operations
Full-funnel strategy built around your margins.
The right partner mix depends on how customers buy. We balance editorial, creator, comparison, loyalty, coupon, and cashback partners based on the role each one plays in discovery, consideration, and conversion.
We set commission tiers, attribution rules, promotional plans, and reporting around the value partners create. That helps the program grow without paying the same rate for a trusted review and a last-click coupon.
Outcomes:
- Full-funnel partner and commission strategy
- Platform selection and setup across Impact, AvantLink, ShareASale, Partnerize, Rakuten, CJ, and others
- Actionable reporting by partner type and placement
Performance PR
Editorial credibility with measurable outcomes.
We identify publishers, trade outlets, review sites, and editors whose recommendations matter to your customer. Then we pitch relevant stories and product opportunities with affiliate tracking and commercial terms built in from the start.
The goal is not a one-off mention. It is an ongoing portfolio of editorial relationships that supports awareness, search visibility, and attributable revenue over time.
Outcomes:
- Editorial and publisher research
- Targeted pitching and affiliate agreement negotiation
- Relationship management, tracking, and performance reporting
Creator Partnerships
Creator programs designed to influence purchase.
We recruit short-form creators across Instagram, TikTok, and YouTube Shorts based on audience fit, content quality, and purchase influence, not follower count alone. Each activation includes trackable links, promo codes, clear briefs, and conversion-focused calls to action.
We manage outreach, vetting, gifting coordination, compliance, and reporting. Strong content can also support paid, email, and on-site campaigns when usage rights allow.
Outcomes:
- Creator discovery, vetting, and outreach
- Briefing, tracking, gifting coordination, and compliance
- Performance analysis and content repurposing recommendations
YouTube Creator Marketing
Evergreen content for high-consideration products.
Long-form reviews, comparisons, buyer’s guides, and how-to videos can influence customers for months or years. We identify YouTube creators with trusted category audiences and structure partnerships around useful content, measurable links, and long-term discoverability.
We also improve video chapters, descriptions, transcripts, linked resources, and metadata to support visibility in search and AI-assisted product research. These practices improve the chance of discovery, but no platform placement is guaranteed.
Outcomes:
- YouTube creator identification and outreach
- Partnership structure, tracking, and content briefs
- Search and AI discovery recommendations
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