Cycling / Ecommerce
One program, clearer partner value, and ROAS growth from 8x to 13x
Consolidated two competing affiliate programs, removed low-value overlap, and increased ROAS from 8x to 13x. The program earned AvantLink Merchant of the Year for Most Program Growth in 2016.
$8M+
Annual Program Revenue
13x
Program ROAS
6
Years Managed
Challenge
Jenson USA was running two affiliate programs at the same time. Partners faced inconsistent commission rates, relationships overlapped, and reporting was split across networks. That made it difficult to understand true program cost or reward the partners creating the most value. The program also carried a large number of low-value, overlapping, or policy-violating relationships. Meanwhile, endemic publishers and creators who influenced cycling purchases needed clearer incentives and stronger support.
Approach
We consolidated both programs onto one network, migrated active partners, removed duplicate and low-quality relationships, and rebuilt reporting around a single source of truth. Commission rates were segmented by partner type and product margin rather than applied as one flat site-wide rate. We also created clearer incentives for traditional publishers and expanded creator partnerships, especially with long-form YouTube channels serving cycling audiences. A consistent reporting and communication cadence made it easier to see which partners introduced customers, which closed sales, and where the program could invest more efficiently.
The Results
Affiliate ROAS increased from 8x to 13x and yearly program revenue grew beyond $8M. In 2016, Jenson USA earned AvantLink Merchant of the Year for Most Program Growth. Creator partnerships also became a meaningful part of the channel. By 2021, influencer collaborations accounted for 12% of affiliate program revenue.