Insights
Practical guidance on affiliate strategy, partner economics, Performance PR, and program management from more than a decade inside the channel.
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Why editorial partnerships outperform paid social for considered purchases
Read More: Why editorial partnerships outperform paid social for considered purchasesFor products people research before buying, a round-up placement compounds for years. A paid social impression lasts a scroll.
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The commission structures that quietly erode your margin
Read More: The commission structures that quietly erode your marginA flat commission rate is the easiest structure to launch and the most expensive one to keep. Here is what to watch as a…
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What is fractional affiliate program management, and is it right for your brand?
Read More: What is fractional affiliate program management, and is it right for your brand?Most brands don’t need a full-time affiliate manager. They need a seasoned expert, part-time. Here’s how the fractional model works and when it makes…
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